Why do you think it took so long for LuLu's desserts to launch its export business?

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International Business Competing in the Global Marketplace

ISBN: 978-1259578113

11th edition

Authors: Charles W. L. Hill

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Question Posted: May 26, 2017 10:08 AM

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What factors do you think encouraged LuLu's desserts to expand outside of the United States?
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Why do you think it took so long for LuLu's desserts to launch its export business?

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There are a number of challenges that a business seeking to export its products m...View the full answer

International Business Competing in the Global Marketplace

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