1 Compare domestic communication with international communication. Explain why noise is more likely to occur in the...
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1 Compare domestic communication with international communication. Explain why “noise” is more likely to occur in the case of international communication process in all five stages (source, encoding, information, decoding, and receiver).
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International Marketing Analysis and Strategy
ISBN: 978-0415311335
4th edition
Authors: Sak Onkvisit, John J. Shaw
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