4 Explain why standard sales promotion tools (e.g., premium, coupon) may not be applicable or effective abroad.

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International Marketing Analysis and Strategy

ISBN: 978-0415311335

4th edition

Authors: Sak Onkvisit, John J. Shaw

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Question Posted: Jul 25, 2024 08:02 AM

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4 Explain why standard sales promotion tools (e.g., premium, coupon) may not be applicable or effective abroad.

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International Marketing Analysis and Strategy

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