1. Know what the marketing concept isand how it should affect strategy planning in a firm or...

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1. Know what the marketing concept is—and how it should affect strategy planning in a firm or nonprofit organization.

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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Question Posted: Oct 17, 2024 05:02 AM

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1. Know what the marketing concept isand how it should affect strategy planning in a firm or nonprofit organization.
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1. Know what the marketing concept isand how it should affect strategy planning in a firm or...

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Basic Marketing A Global Managerial Approach

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