14. Online computer shopping at websites on the Internet makes it possible for individual consumers to get
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14. Online computer shopping at websites on the Internet makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Will growth of these services ultimately eliminate the need for retailers and wholesalers? Explain your thinking, giving specific attention to what marketing functions are involved in these “electronic purchases” and who performs them.
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Basic Marketing A Global Managerial Approach
ISBN: 9780072525236
14th Edition
Authors: William D. Perreault, E. Jerome McCarthy
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