17. Explain what has happened so far. What should Jeannie Trenton do? Why? Jeannie Trenton, a new...
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17. Explain what has happened so far. What should Jeannie Trenton do? Why?
Jeannie Trenton, a new product manager for ChemTech, must decide what to do with a new engine cooling system product that is not doing well compared to the company’s other cooling system products. ChemTech is one of the large chemical companies in the United States—making a wide line of organic and inorganic chemicals and plastics. Technical research has played a vital role in the company’s growth.
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Basic Marketing A Global Managerial Approach
ISBN: 9780072525236
14th Edition
Authors: William D. Perreault, E. Jerome McCarthy
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