17. Explain what has happened so far. What should Jeannie Trenton do? Why?

Jeannie Trenton, a new product manager for ChemTech, must decide what to do with a new engine cooling system product that is not doing well compared to the company’s other cooling system products. ChemTech is one of the large chemical companies in the United States—making a wide line of organic and inorganic chemicals and plastics. Technical research has played a vital role in the company’s growth.