19. Evaluate what Mixed Media Technologies is doing and what happened with the special promotion. What should Josh Sullivan do to increase sales and profits?

Josh Sullivan, manager of Mixed Media Technologies, Inc., is looking for ways to increase profits. But he’s turning cautious after the poor results of his last effort—during the previous Christmas season. Mixed Media Technologies, Inc. (MMT), is located along a busy crosstown street about two miles from the downtown of a metropolitan area of 1 million and near a large university. It sells a wide variety of products used for its different types of multimedia presentations. Its lines include high-quality still, video, and digital cameras, color scanners for use with computers, and projection equipment—including 35-mm slide projectors, overhead projectors, and electronic projectors that produce large-screen versions of computer 14 output. Most of the sales of this specialized equipment are made to area school boards for classroom use, to industry for use in research and sales, and to the university for use in research and instruction.