22. Evaluate Manish Krishna’s current marketing strategy for Enviro Pure Water. How do you think he’s doing so far, and what should he do next? Why?

Manish (Manny) Krishna established his company, Enviro Pure Water, Inc. (Enviro), to market a product designed to purify drinking water. The product, branded as the PURITY II Naturalizer Water Unit, is produced by Environmental Control, Inc., a corporation that focuses primarily on water purification and filtering products for industrial markets.