30. Evaluate PlastiForms current strategies. Given Will Houstons sales objective, what should PlastiForm Mfg. do? Explain.

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30. Evaluate PlastiForm’s current strategies. Given Will Houston’s sales objective, what should PlastiForm Mfg. do? Explain.

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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