4 Explain the following criteria used to identify MNCs: (a) size, (b) structure, (c) performance, and (d)
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4 Explain the following criteria used to identify MNCs:
(a) size,
(b) structure,
(c) performance, and
(d) behavior.
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Related Book For
International Marketing Analysis and Strategy
ISBN: 978-0415311335
4th edition
Authors: Sak Onkvisit, John J. Shaw
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