4 Explain why US car makers prefer to use the unbundling approach in pricing their cars while...

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4 Explain why US car makers prefer to use the “unbundling” approach in pricing their cars while their foreign competitors tend to use the “bundling” pricing approach.

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International Marketing Analysis and Strategy

ISBN: 978-0415311335

4th edition

Authors: Sak Onkvisit, John J. Shaw

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Question Posted: Jul 25, 2024 09:00 AM

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4 Explain why US car makers prefer to use the unbundling approach in pricing their cars while...

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International Marketing Analysis and Strategy

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