6. Evaluate Healthy Foods present situation. What would you advise Don Warren to do to improve Healthy
Question:
6. Evaluate Healthy Foods’ present situation. What would you advise Don Warren to do to improve Healthy Foods’ profits?
Explain why.
It is 2002, and Don Warren, newly elected president of Healthy Foods, Inc., faces a severe decline in profits. Healthy Foods, Inc., is a 127-year-old California-based food processor.
Its multiproduct lines are widely accepted under the Healthy Foods brand. The company and its subsidiaries prepare, package, and sell canned and frozen foods—including fruits, vegetables, pickles, and condiments. Healthy Foods, which operates more than 30 processing plants in the United States, is one of the larger U.S. food processors—with annual sales (in 2001) of about $650 million.
Step by Step Answer:
Basic Marketing A Global Managerial Approach
ISBN: 9780072525236
14th Edition
Authors: William D. Perreault, E. Jerome McCarthy