6 Harman Kardon audio and video products are aimed at the high-end segment of the market. The...

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6 Harman Kardon audio and video products are aimed at the high-end segment of the market. The company has decided to advertise its products with the same graphic throughout the world. By producing basically one advertisement in six languages (English, Dutch, French, German, Italian, and Japanese), the company expected to save at least $200,000. The Zagoren Group was assigned the duty of coordinating the cooperative effort.The US full-page version appearing in Audio and Stereo Review showed a Harman Kardon amplifier on a grand piano with a black background and “The Components of High Performance” as the headline.

For this advertisement to be used overseas, should any changes be necessitated by production and other requirements?

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