7 According to Edward T. Hall, a renowned anthropologist, Americans are more comfortable with Germans than with
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7 According to Edward T. Hall, a renowned anthropologist, Americans are more comfortable with Germans than with the Japanese because Germans generally make eye contact to indicate attention to a speaker.
However, the Americans feel that the Germans do not smile often enough. How do the Germans and Japanese regard the Americans’ frequent smiles and eye contact?
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International Marketing Analysis and Strategy
ISBN: 978-0415311335
4th edition
Authors: Sak Onkvisit, John J. Shaw
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