7. Know how buying by service firms, retailers, wholesalers, and governments is similar to_and different from_buying by
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7. Know how buying by service firms, retailers, wholesalers, and governments is similar to_and different from_buying by manufacturers.
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Basic Marketing A Global Managerial Approach
ISBN: 9780072525236
14th Edition
Authors: William D. Perreault, E. Jerome McCarthy
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