7 US Customs regulations require watches to have a small inked stamp on the movement. Seiko thus...
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7 US Customs regulations require watches to have a small inked stamp on the movement. Seiko thus charged that the gray market Seiko watches imported into the USA were unfit because the opening for marking harmed dust- and water-resistant seals and contaminated the watch movement.
Do you feel that gray marketers’ marking to comply with customs regulations is harmful to the product?
Since Seiko is a popular brand and gray market Seiko watches are carried by a number of discounters and catalog showrooms, what should Seiko do to alleviate the problem of unauthorized imports?
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Related Book For
International Marketing Analysis and Strategy
ISBN: 978-0415311335
4th edition
Authors: Sak Onkvisit, John J. Shaw
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