A discrete choice analysis helps the marketing analyst determine what attri- butes matter most to decision makers

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A discrete choice analysis helps the marketing analyst determine what attri- butes matter most to decision makers and how levels of each attribute are ranked by decision makers.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

ISBN: 216520

1st Edition

Authors: Wayne L Winston

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Question Posted: Oct 22, 2024 07:04 AM

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A discrete choice analysis helps the marketing analyst determine what attri- butes matter most to decision makers and how levels of each attribute are ranked by decision makers.
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A discrete choice analysis helps the marketing analyst determine what attri- butes matter most to decision makers

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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