An intertemporal two-product lift looks at sales of two products at diff erent points in time (say
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An intertemporal two-product lift looks at sales of two products at diff erent points in time (say Product 1 at time x and Product 2 at time x + 6 months).
How could an insurance company use intertemporal lifts to increase profi ts?
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Related Book For
Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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