Applying the Ratio to Moving Average Method involves the following tasks: Compute four-quarter moving averages and then
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Applying the Ratio to Moving Average Method involves the following tasks: Compute four-quarter moving averages and then determine the cen- tered moving averages. Fit a trend line to the centered moving averages. Compute seasonal indices. Compute forecasts for future periods.
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Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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