Assume the annual retention rate for a cell phone subscriber is 70 percent and the customer generates

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Assume the annual retention rate for a cell phone subscriber is 70 percent and the customer generates $300 per year in profit. Assuming an annual discount rate of 8 percent, compute the value of a customer.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

ISBN: 216520

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Authors: Wayne L Winston

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Question Posted: Oct 22, 2024 07:04 AM

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Assume the annual retention rate for a cell phone subscriber is 70 percent and the customer generates

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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