Conjoint analysis is used to determine the importance of various product attributes and which levels of the

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Conjoint analysis is used to determine the importance of various product attributes and which levels of the attributes are preferred by the customer.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

ISBN: 216520

1st Edition

Authors: Wayne L Winston

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Question Posted: Oct 22, 2024 07:03 AM

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Conjoint analysis is used to determine the importance of various product attributes and which levels of the attributes are preferred by the customer.
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Conjoint analysis is used to determine the importance of various product attributes and which levels of the

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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