For the Iron Pit example, suppose that during year 1 Iron Pit would gain 2,000 new customers,
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For the Iron Pit example, suppose that during year 1 Iron Pit would gain 2,000 new customers, but each year the number of new customers dropped 10 percent. Would this increase or decrease the attractiveness of the investment?
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Related Book For
Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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