How does a cluster analysis function?

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Essentials Of Marketing Analytics

ISBN: 9781264263608

1st Edition

Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan

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Question Posted: Jan 22, 2024 06:04 AM

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How does a cluster analysis function?

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Cluster analysis also known as clustering is a technique used in data analysis to group similar data points into categories or clusters The goal of cluster analysis is to maximize the similarity of da...View the full answer

Essentials Of Marketing Analytics

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