In Excel, set up a formula that combines the Gompertz curve and SCAN*PRO model to estimate sales

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In Excel, set up a formula that combines the Gompertz curve and SCAN*PRO model to estimate sales of a brand as a function of brand price, brand location (eye level, above eye level, below eye level), and price of competitor's brand.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

ISBN: 216520

1st Edition

Authors: Wayne L Winston

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Question Posted: Oct 22, 2024 07:04 AM

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In Excel, set up a formula that combines the Gompertz curve and SCAN*PRO model to estimate sales

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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