Multiple linear regression (often using dummy variables) can easily be used to rank the importance of attributes

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Multiple linear regression (often using dummy variables) can easily be used to rank the importance of attributes and the ranking of levels within each attribute.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

ISBN: 216520

1st Edition

Authors: Wayne L Winston

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Question Posted: Oct 22, 2024 07:04 AM

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Multiple linear regression (often using dummy variables) can easily be used to rank the importance of attributes and the ranking of levels within each attribute.
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Multiple linear regression (often using dummy variables) can easily be used to rank the importance of attributes

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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