The file retentiondata.xlsx gives retention data on a sample of magazine subscribers. Some of this data is
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The file retentiondata.xlsx gives retention data on a sample of magazine subscribers. Some of this data is shown in Figure 19-3. For example, the first person was a subscriber for 7 years and is no longer a subscriber, while the 13th person has been a subscriber for one year and is still a subscriber. Use this data to estimate the magazine's annual retention rate for a customer.
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Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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