The GRG Multistart Solver Engine can be used to estimate P. Q. and N. By using an
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The GRG Multistart Solver Engine can be used to estimate P. Q. and N. By using an analogous product to estimate P and Q and intentions data to estimate N, you can use the Bass model to estimate new product sales before the product is launched.
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Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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