The Independence of Irrelevant Alternatives (IIA) that follows from Equation 2 implies that the ratio of the
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The Independence of Irrelevant Alternatives (IIA) that follows from Equation 2 implies that the ratio of the probability to choose alternative i to the prob- ability to choose alternative j is independent of the other available choices. In situations like the Red Bus/Blue Bus example, discrete choice analysis may lead to unrealistic results.
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Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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