The response rate for each of the 125 RFM combinations is calculated. Based on these response rates,

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The response rate for each of the 125 RFM combinations is calculated. Based on these response rates, you mail to the RFM combinations whose response rate exceeds the break-even level.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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Authors: Wayne L Winston

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The response rate for each of the 125 RFM combinations is calculated. Based on these response rates, you mail to the RFM combinations whose response rate exceeds the break-even level.
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The response rate for each of the 125 RFM combinations is calculated. Based on these response rates,

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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