Winter's Method is an exponential smoothing method that updates the base, trend, and seasonal indices after each

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Winter's Method is an exponential smoothing method that updates the base, trend, and seasonal indices after each equation: (1) L-alp(x)/(s)+(1-alp) (L * T) (2) T-bet(L/L) + (1-bet)T (3) S, = gam(x,/L) + (1-gam)

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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Authors: Wayne L Winston

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Winter's Method is an exponential smoothing method that updates the base, trend, and seasonal indices after each equation: (1) L-alp(x)/(s)+(1-alp) (L * T) (2) T-bet(L/L) + (1-bet)T (3) S, =...
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Winter's Method is an exponential smoothing method that updates the base, trend, and seasonal indices after each

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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