Explain why a model that allows its franchisee, management and shareholders to share the risks and rewards of new business should be so successful?

Of all the companies that have managed to endure the many challenges associated with global expansion, McDonald’s stands out. It is, for example, the only brand powerful enough to be associated with world economics and world peace. The Economist publishes a global ranking of currencies’ purchasing power, known as the Big Mac Index, based on the prices charged at the local McDonald’s. Elsewhere, columnist Thomas Friedman has hypothesised that nations with McDonald’s restaurants do not go to war with each other (the so-called Golden Arches Theory of Conflict Prevention).