Take three countries and list the features associated with them. Al most all companies have an identifiable

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Take three countries and list the features associated with them.

Al most all companies have an identifiable nationality and the same can be said of many (though not all) brands. However, the world is now much more interconnected and the relevance of the nationality of brands and their actual ownership is open to debate. What are the marketing consequences of foreign ownership of nationally associated brands?
Take, for example, four iconic British motor brands: the Mini, Land Rover, Jaguar and Rolls Royce. BMW (Germany) own Mini and Rolls Royce, while Land Rover and Jaguar belong to Tata (India). These are not the only motor brands with foreign ownership. Fiat, in addition to its Italian marks, own American brands Chrysler, Dodge and Jeep. General Motors has a controlling interest in Opel (Germany), Vauxhall (UK) and Holden (Australia). Volkswagen’s non-German brands include Bentley (UK), Bugatti (France), Lamborghini (Italy), SEAT (Spain) and Skoda (Czech Republic), while Volvo(Sweden) is owned by Chinese automaker Geely. With most of these brands, manufacturing has largely (but not always exclusively) stayed in the country of origin but this may not always be the case in the future.

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