1. Assume you are doing exploratory research to find out students opinions about the purchase of a...
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1. Assume you are doing exploratory research to find out students’ opinions about the purchase of a new mobile device, such as a smartphone or an Apple Watch. What information would you need to collect? What types of questions would you use?
Suggest six to eight questions you would ask and indicate in what sequence you would ask them.
Pretest the questions on a sample of students from your class.
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Related Book For
ISE Essentials Of Marketing Research
ISBN: 9781260575781
5th International Edition
Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison
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