2. Assume you are conducting a study to determine the importance of brand names and features of...

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2. Assume you are conducting a study to determine the importance of brand names and features of mobile phones. What types of questions would you use—open-ended, closed-ended, scaled?—and why?

Suggest six to eight questions you would ask and in what sequence you would ask them. Pretest the questions on a sample of students from your class.

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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