3. Discuss the guidelines for developing cover letters or introductory sections of questionnaires. What are some of
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3. Discuss the guidelines for developing cover letters or introductory sections of questionnaires. What are some of the advantages of developing good cover letters or introductory sections? What are some of the costs of a bad cover letter or introductory section?
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Related Book For 
ISE Essentials Of Marketing Research
ISBN: 9781260575781
5th International Edition
Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison
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