4. Using the questions asked in evaluating any questionnaire design (see Exhibit 8.4), evaluate the Santa Fe

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4. Using the questions asked in evaluating any questionnaire design (see Exhibit 8.4), evaluate the Santa Fe Grill restaurant questionnaire. Write a one-page assessment.

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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