2. Lets say your college has a goal increasing participation in student activities on campus. To help

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2. Let’s say your college has a goal increasing participation in student activities on campus. To help this effort, you are doing an ethnographic study to better understand why students do or do not participate in student activities. How would you plan for triangulation in this study?

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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