3. EXPERIENCE MARKETING RESEARCH. Visit Gallup Poll at www.gallup.com and locate information about the Gallup World Poll.
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3. EXPERIENCE MARKETING RESEARCH. Visit Gallup Poll at www.gallup.com and locate information about the Gallup World Poll. After reviewing the material, make a list of the challenges in conducting polls that represent 7 billion citizens across the world.
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Related Book For 
ISE Essentials Of Marketing Research
ISBN: 9781260575781
5th International Edition
Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison
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