4. EXPERIENCE MARKETING RESEARCH. Visit Gallup Poll at www.gallup.com. a. Several polls are reported on their home

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4. EXPERIENCE MARKETING RESEARCH. Visit Gallup Poll at www.gallup.com.

a. Several polls are reported on their home page. After reviewing one of the polls, outline the different task steps of the information research process that might have been used in the Gallup Internet poll.

b. Is the research reported by the poll exploratory, descriptive, or causal? Explain your choice.

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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