4. EXPERIENCE MARKETING RESEARCH. Visit Gallup Poll at www.gallup.com. a. Several polls are reported on their home
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4. EXPERIENCE MARKETING RESEARCH. Visit Gallup Poll at www.gallup.com.
a. Several polls are reported on their home page. After reviewing one of the polls, outline the different task steps of the information research process that might have been used in the Gallup Internet poll.
b. Is the research reported by the poll exploratory, descriptive, or causal? Explain your choice.
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Related Book For
ISE Essentials Of Marketing Research
ISBN: 9781260575781
5th International Edition
Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison
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