6. Outback Steak Inc. is concerned about the shifting attitudes and feelings of the public toward the

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6. Outback Steak Inc. is concerned about the shifting attitudes and feelings of the public toward the consumption of red meat. Chris Sullivan, CEO and cofounder of Outback Steak, thinks that the “red meat” issues are not that important because his restaurants also serve fish and chicken entrées. Select any two “projective interviewing” techniques that you think would be appropriate in collecting data for the above situation. First, defend your choice of each of your selected projective interviewing techniques. Second, describe in detail how each of your two chosen techniques would be applied to Sullivan’s research problem at hand.

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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