7. EXPERIENCE MARKETING RESEARCH. Visit Qualvu at www.qualvu.com and locate information about its video diary technique (a

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7. EXPERIENCE MARKETING RESEARCH.

Visit Qualvu at www.qualvu.com and locate information about its video diary technique (a video is located and other information can be found on the site). Is this technique superior to text-based online focus groups? Why or why not?

How does the online diary compare to face-to-face focus groups?

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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