7. Sometimes respondents claim they are something they are not (e.g., a Toyota owner or a married...

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7. Sometimes respondents claim they are something they are not (e.g., a Toyota owner or a married person)

so they will be selected to participate in a focus group. Sometimes respondents do not accurately reflect their personal income. Is it always unethical for a respondent to lie on a survey? Why or why not?

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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