A company decides to send email surveys on its new car polishing spray to random people, asking

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A company decides to send email surveys on its new car polishing spray to random people, asking them to forward it to 10 of their contacts after they are finished. What form of sampling did the company decide to apply and what are the limitations of this choice in this case?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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