Briefly explain itemized rating scales and how they differ from the continuous rating scale.

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Apr 19, 2024 03:00 AM

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Briefly explain itemized rating scales and how they differ from the continuous rating scale.

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Itemized rating scales and continuous rating scales are both types of rating scales used in research to measure attitudes opinions perceptions or othe...View the full answer

Essentials Of Marketing Research

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