Choose a consumer product and explain the role that pricing plays in its marketing mix and market
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Choose a consumer product and explain the role that pricing plays in its marketing mix and market positioning.
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Sure lets take the example of Apples iPhone a highend consumer technology product In the marketing mix pricing is one of the four key elements also kn...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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