Define the main economic and non-economic influences on B2B decision-making.

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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Define the main economic and non-economic influences on B2B decision-making.

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BusinesstoBusiness B2B decisionmaking involves a complex assortment of factors Decisions are often based on both economic and noneconomic influences t...View the full answer

Essentials Of Marketing

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