Define the three main types of reference group. Within each type, think of examples that relate to
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Define the three main types of reference group.
Within each type, think of examples that relate to you as a consumer, and analyse how this might affect your own buying behaviour.
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Reference groups are basically social groups that influence an individuals attitudes behaviors and b...View the full answer
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Arunkumar Gowtham
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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