How do perception, learning and attitudes affect consumer decision-making, and how can the marketer influence these processes?
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How do perception, learning and attitudes affect consumer decision-making, and how can the marketer influence these processes?
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In consumer behavior perception learning and attitudes play critical roles in decisionmaking Lets understand each 1 Perception This process involves h...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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