Why is post-purchase evaluation important for: (a) the consumer? (b) the marketer?
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Why is post-purchase evaluation important for:
(a) the consumer?
(b) the marketer?
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Postpurchase evaluation is the process through which a consumer reflects on a recent purchase to determine their level of satisfactiondissatisfaction ...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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