Why is post-purchase evaluation important for: (a) the consumer? (b) the marketer?

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Why is post-purchase evaluation important for:

(a) the consumer?

(b) the marketer?

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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Why is post-purchase evaluation important for: (a) the consumer? (b) the marketer?

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Postpurchase evaluation is the process through which a consumer reflects on a recent purchase to determine their level of satisfactiondissatisfaction ...View the full answer

Essentials Of Marketing

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