What is PR and in what ways does it differ from other elements of the promotional mix?
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What is PR and in what ways does it differ from other elements of the promotional mix?
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PR short for Public Relations is a strategic communication process companies use to build mutually beneficial relationships with their public It invol...View the full answer
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Muhammad Umair
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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